It can be quite expensive when we want to file for trademark registration and the whole process can be quite long. In this case, it should pay if we are able to perform our own trademark researches. Before filing the application, we should seek the advice of local trademark attorneys. The first thing that we need to do is to perform a preliminary search in the national or international databases to make sure that there’s no similar trademark. After performing the informal search, we should be able to find out whether our mark has been used by a registered party. It means that if we file for trademark application, there’s a big chance that it will be rejected and if we continue to do so, we could be held liable for a trademark infringement. With access to online databases, we should be able to determine whether our mark is unique and we could proceed with the next step. Even Google should be able to help is to find out whether a trademark has been registered.
The next step is to find out whether our proposed mark is actually being used by an external company for specific product or service. As an example, we could determine whether marks for hair products have been used by specific companies. Again, we should know that even if no results are found in the initial search, it doesn’t guarantee that our mark is eligible for the next step of registration. But we could be sure that if our mark is already in the database, there’s no chance that we will be approved. If there’s no direct result that’s identical or similar with our mark, we should proceed with the comprehensive search. This should allow us to find related terms that could have direct correlations with our products. If we do this, we will be able to increase our chance of getting an approval. In this case, we will need to be creative with our search terms, such as by looking for synonyms, altering the spelling, adding quotation marks and doing other things that can help us to find things similar to our products and marks.
. If we do this, we will be able to increase our chance of getting an approval. In this case, we will need to be creative with our search terms, such as by looking for synonyms, altering the spelling, adding quotation marks and doing other things that can help us to find things similar to our products and marks. By having accesses to trademark and patent databases, it should be quite easy for us to perform simple searches. However, there is still a possibility that we are missing one thing or two. In this case, we may need to hire a qualified trademark attorney who can really help us with the whole process. It is important to make sure that we can really get professional opinions about whether our mark is really eligible for registration. They often have better access to patent, copyright and trademark databases, allowing them to give us real confirmation about our chance of success.
